The Biggest Loyalty Shift in Beer History created an opening.
MAGA Beer Is Built to Fill It.
The consumers who walked away did not stop drinking beer. They started looking for a brand that reflects who they are.
The biggest consumer revolt in beer history created the biggest opening in beer history.
In April 2023, Bud Light — the top-selling beer in America —lost $1.4 billion in U.S. sales in a single year. By February 2025, its sales were still 40% below pre-boycott levels. Retailers reduced its shelf space byup to 7.5%. Modelo took its number one position. Michelob Ultra took its number two. The consumers who walked away did not stop drinking beer. They started looking for a brand that reflects who they are.
MAGA Beer was built for exactly that consumer, at exactly this moment. This is not a niche play. This is a strategically timed entry into a $117 billion market at the precise moment a major loyalty shift has created a category-wide opening — and no dominant brand has moved to claim it.
The team behind MAGA Beer has built and exited global alcohol brands. The advisor on record co-founded Patron Spirits. The operational infrastructure is institutional. The consumer demand is documented and real.
Bud Light sales fell between 11% and 26% in the month following the controversy
Sales and purchase incidence were 28% lower over the following three months compared to prior years
Approximately 15% of previously loyal Bud Light customers permanently shifted their beer spending to other brands
By February 2025 — nearly two years later — sales remained 40% below pre-boycott levels
MAGA Beer exists to reignite nostalgia for America’s golden age.
It’s that feeling of watching baseball with your dad, firing up the backyard grill, cruising down Main Street with classic rock on the radio, and cracking open a cold one after a long day’s work. In the 1980s, America was bold, proud, and full of ambition. It was the era of muscle cars, blue jeans, backyard barbecues, small-town diners, and Friday night football games. The beer industry was at its peak, with brands like Budweiser and Coors defining the working-class American experience. That’s the spirit we’re bringing back.
MAGA Beer is the liquid embodiment of the American Dream. It stands for freedom, tradition, and the hard work that built this country.
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A Patriotic American Beer Brand.
MAGA Beer is for the people who live by American values, and who just want a damn good beer.
Invest on DealMaker. Own a piece of the brand built for the Americans who are ready to be heard.
The shelf space left behind has not been filled.
Major beer brands have spent decades building loyalty with aspecific American consumer segment. In 2023, the largest of them decisively broke that contract.
These consumers did not leave beer. They left the brand. And the brands that gained from Bud Light's loss — Modelo and Michelob Ultra — arenot conservative-identity products. They are mainstream brands that benefited from shelf proximity, not from genuine alignment with this consumer. The consumer is still looking for a home.
A Large Category, a Documented Consumer Shift, and a Potential White-Space Opportunity
The modeled addressable opportunity is calculated by applying a 5% illustrative capture assumption to the approximately $1.4 billion decline in AB InBev’s U.S. organic revenue reported for 2023. The Company has not independently verified that this historical decline constitutes an identifiable or currently available revenue pool.
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MODLED ADDRESSABLE OPPORTUNITY
MAGA BEER 3-YEAR REVENUE TARGET
LIGHT-BEER SEGMENT SHARE
AB InBev DECLINE
Modeling Assumptions and Important Limitations
The year 3 revenue target is calculated using projected sales of 4,494,450 cases multiplied by estimated net company revenue of approximately $16.54 per case. The net-revenue assumption is derived from an estimated retailer acquisition price of $21.50 per case and an assumed distributor margin of approximately 30%.These estimates are forward-looking, depend on numerous assumptions, and should not be interpreted as guaranteed sales, market share, operating results, or investment returns.
The $113 billion figure comes from the Brewers Association’s latest national market data. For the legacy-brand figure, the safest wording is AB InBev’s U.S. organic revenue decline, rather than stating that Bud Light itself definitively “lost $1.4 billion.” AB InBev attributed the decline primarily to lower Bud Light volume; NIQ-tracked channels separately showed Bud Light’s 2023 dollar sales down 20.4%.
The 58.6% light-beer statistic is from a commercial market-research source rather than a government or major trade-association publication. It can be used, but the source and year should remain clearly identified.
Important: I would not title the second row “Legacy-brand sales lost” without identifying AB InBev. The $1.4 billion relates to the company’s broader U.S. organic-revenue decline and should not be presented as money automatically available for MAGA Beer to capture.
our raise at a glance
Major beer brands have spent decades building loyalty with aspecific American consumer segment. In 2023, the largest of them decisively broke that contract.
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Built Around a Simple Insight: People Do Not Just Buy Beer. They Buy Identity.
The founding thesis behind MAGA Beer was not complicated. American consumer brands that reflect the identity of their audience consistently out perform those that try to appeal to everyone. Bud Light spent decades as the dominant American beer not because it was the best-tasting product on the shelf, but because it was the culturally aligned one. When it broke that alignment, it lost a third of its market share in under two years and has not recovered.MAGA Beer was built to claim that displaced alignment — and todo it with a product that stands on its own merits.
CEO Richard Davies brings decades of experience building andscaling globally recognized alcohol brands, including exits in internationalspirits markets. Co-founder Johnny Fratto contributes media andaudience-building expertise and deep direct access to the brand's core consumer community.
The broader team adds institutional discipline. Alumni from Coca-Cola, MillerCoors, and Red Bull bring distribution mechanics, retail execution, and consumer brand growth at a scale most early-stage companies never access. Inter Continental Beverage Capital adds the capital markets and distribution infrastructure that compress the timeline from launch to national presence.
And standing behind all of it is John Paul DeJoria —co-founder of Patron Spirits, the most storied American beverage exit of the modern era — as a strategic advisor. His presence signals not just credibility, but category ambition.
Our team
Great brand positioning is not enough. The market is full of well-positioned products that failed to scale because the team behind them lacked the relationships, infrastructure, and operational discipline toexecute. MAGA Beer does not have that problem.
Media, branding, and audience-building expertise. Deep direct access to the brand's target consumer community.
Co-founder of Patron Spirits (multibillion-dollar exit). One of the most recognized names in beverage brand building.
EXCLUSIVE INVESTMENT PERKS
For a limited time, investors who commit before MAGA Beer reaches $1,000,000 raised will receive bonus shares based on their investment amount. Once the Company reaches $1,000,000 raised, the bonus share program will close.
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The Americans Who Walked Away from Bud Light Are Ready to Own Something Instead.
Nearly two years after the largest consumer revolt in Americanbeer history, the displaced demand is still there. Bud Light has not recovered. The shelf space has not been permanently filled. And the consumer who walkedaway has not found a brand that reflects who they are. MAGA Beer is that brand. Built on a product that stands on its own. Backed by operators who have scaled and exited global brands. Advised byone of the most recognized names in American beverage history. Supported by institutional infrastructure that compresses the path to national distribution.
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